Earned media coverage for consumer brands in New York Times, Forbes, Wired and more. We pursue. They publish. You pay for results.
Start with 20+ outlets. Walk away with ~5 live media coverages. Pay only when they publish.
Pick the media outlets from our custom list
We pitch to our network from shortlisted outlets.
You send the samples directly to interested outlets
Pay once the coverage is live
Start for $499. Only pay performance fees when coverage is published. No hidden costs. Zero retainer.
Top-tier, mainstream publications with massive global reach and high domain authority.
Authoritative niche and vertical publications — travel, fitness, home, lifestyle, and industry-specific media.
Niche blogs, targeted industry newsletters, and specialized vertical publications.
Two paths to brand visibility — and why they deliver very different long-term value.
| Comparison factor | Earned Media | Paid Influencer |
|---|---|---|
| Trust Level | High — unpaid, credible editorial | Lower — audience knows it's #ad |
| Cost | $99–$499 per placement | $300–$15,000 per post |
| Lifespan | Years — indexed forever | Days — algorithm-fed |
| SEO Value | Backlinks compound over time | Little to no SEO value |
| AI Search | Cited by ChatGPT, Perplexity & more | Rarely surfaced |
| Credibility | Third-party editorial validation | Self-reported brand claims |
Builds compounding, long-term brand authority. Costs less per impression over time. The credibility you can't buy.
Delivers fast, predictable short-term reach. Useful for immediate sales spikes and product launches — but the visibility stops the moment payment stops.
The strongest brand strategies use both — paid influencer collabs for fast, controlled reach around a launch moment, and earned media for the durable, compounding credibility that keeps paying off long after the campaign ends.