We study your product, build a custom media list of outlets that actually cover your category, and craft personalised angles for each journalist on that list.
Traditional PR agencies send the same templated email to hundreds of journalists, swap out a name, and call it "personalised." Every journalist has seen it a thousand times. We do something fundamentally different — and it shows in our conversion rates.
We built PromoteHour to fix everything that frustrated us about the agency model. Here's the difference, plainly.
| What matters | PromoteHour | Traditional PR Agency |
|---|---|---|
| Monthly retainer | ✓ None — pay per placement only | ✗ $3,000–$15,000/month, results or not |
| Contract length | ✓ No long-term lock-in | ✗ 6–12 month minimum contracts |
| Pitch personalisation | ✓ Every pitch written from scratch, per journalist | ✗ Template-based with name swap |
| Research per journalist | ✓ 30+ articles read before any outreach | ✗ Minimal — same angle sent broadly |
| Media list quality | ✓ Built from scratch for your exact product | ✗ Recycled contact databases |
| Beat matching | ✓ Only pitch journalists with proven category history | ✗ Outlet-level targeting only |
| Transparency | ✓ You approve the full media list before we pitch | ✗ Opaque process, vague reporting |
| Performance accountability | ✓ Pay only for confirmed placements | ✗ Fees continue regardless of results |
Three steps from brief to byline — no agency layers, no wasted months.
Spanning tech, lifestyle, fitness, beauty, home, and business. Built through hundreds of real campaigns — not a purchased list.
No retainer. No long contracts. Here's what we've delivered for brands across categories.
When someone asks an AI assistant "what's the best ergonomic keyboard?" or "top chargers under $50", those answers come from editorial sources — Forbes, Wired, TechRadar, The Verge.
Brands without press coverage don't exist in that answer. A single review in the right outlet can make your brand a permanent fixture in AI-generated recommendations for years. The brands in our case studies now appear in AI answers across ChatGPT, Perplexity, and Gemini, driving compounding organic discovery over time.
We'll study your product, build a custom media list, and show you the journalists who should be covering you — before you spend a dollar.
I Am Interested →