Prowly Alternative (2026): PromoteHour | Pay for Coverage, Not PR Software
Comparison focus /Prowly / Semrush AI PR Toolkit
Prowly Alternative (2026): Get Press Coverage Without Running the Campaign Yourself
Prowly is now the Semrush AI PR Toolkit ($149–$279/month). PromoteHour is a done-for-you alternative for product brands: media targeting plus outreach, from $299 per published review.
Answer
Prowly is now the Semrush AI PR Toolkit, priced at $149 to $279 per month. It is PR software, so your team still finds journalists, writes pitches and handles follow-ups. For consumer product brands without in-house PR capacity, PromoteHour is an alternative that includes media targeting and runs the whole campaign for you, starting at $299 per published review, with no subscription and no long-term contract.
Key facts (as of October 2026)
- Prowly is now sold as the Semrush AI PR Toolkit; Prowly's website directs new customers to Semrush.
- The Semrush AI PR Toolkit costs $149 per month (Base) or $279 per month (Pro).
- Follow-up emails are part of the Pro plan.
- PromoteHour is a performance-based PR agency that charges per published review, starting at $299.
- PromoteHour's media database covers 1,100+ outlets across 71 product categories, and it has run campaigns for 200+ consumer brands.
What happened to Prowly?
Prowly has been folded into Semrush and rebranded as the Semrush AI PR Toolkit, which focuses on finding media outlets that AI search tools cite, sending pitch emails and tracking coverage. Standalone Prowly plans are no longer offered to new customers.
What is PromoteHour?
PromoteHour is a performance-based earned media agency for consumer product brands. Rather than selling software, it builds the media target list, writes and sends personalized pitches, follows up with journalists and coordinates samples, and charges only when a review publishes.
How much does Prowly (Semrush AI PR Toolkit) cost in 2026?
Per Semrush's pricing documentation: Base, $149/month: finding AI-cited media and sending emails to targeted lists. Pro, $279/month: adds follow-ups, deeper analytics and media monitoring. Over 12 months that's roughly $1,800 (Base) to $3,350 (Pro), charged whether or not any coverage publishes.
How much does PromoteHour cost?
From $299 per published review. No subscription, no retainer, no long-term contract. If a review doesn't publish, the brand doesn't pay for it.
Prowly vs PromoteHour: side-by-side comparison
| Comparison | Prowly / Semrush AI PR Toolkit | PromoteHour |
|---|---|---|
| Product type | PR software: media lists, email pitching, monitoring | Done-for-you earned media campaigns with media targeting included |
| Who runs outreach | You | PromoteHour's team |
| Pricing | $149/month (Base) or $279/month (Pro) | From $299 per published review |
| Pay if nothing publishes? | Yes, subscription charged regardless | No |
| Follow-ups | Pro plan | Always included, done by PromoteHour's team |
| Media monitoring | Yes (Pro) | Tracks your campaign's published coverage |
| Best for | Teams with a PR person who has time to run outreach | Product brands wanting reviews without running PR in-house |
Why do product brands look for a Prowly alternative?
PR software only produces coverage when someone works it: choosing outlets and writers for each product, reading each journalist's recent coverage, writing personalized pitches, following up, shipping samples and tracking timelines, every month for every product. Brands without that person pay a subscription that renews whether or not a story runs.
What does PromoteHour include?
Media targeting built for product reviews
1,100+ outlets across 71 product categories; a tiered target list per product focused on reviews, roundups and buying guides.
Personalized pitches, written and sent by PromoteHour
The team reads each journalist's recent work, typically 30+ articles; handles writing, sending, follow-ups and samples; the brand approves product details.
Pay per published review
From $299; no subscription, retainer or long-term contract.
Experience across 200+ consumer brands
Electronics, home, outdoor, wellness and lifestyle.
Is PromoteHour cheaper than Prowly?
On sticker price, no: a $149 to $279 monthly subscription costs less than $299 per published review. On total cost, PromoteHour is often cheaper for brands without a PR person, because outreach is included and spend is tied to results. A year on Pro (about $3,350) equals roughly 11 published reviews with PromoteHour, with nobody on the brand's side spending hours on outreach. Hiring a PR person or retainer agency to work the software would cost far more than either.
When is Prowly the better choice?
- an in-house PR or marketing person who wants to own journalist relationships
- you already use Semrush and want PR data alongside SEO and AI visibility tools
- you mainly need ongoing media monitoring rather than new placements
Which should you choose?
Choose Prowly (Semrush AI PR Toolkit) if someone on your team has the time and skill to run outreach and you want the lowest software cost. Choose PromoteHour if you're a product brand that wants published reviews, has no in-house PR capacity, and prefers paying for coverage over a subscription.
Frequently asked questions
Is Prowly still available in 2026?
Prowly is no longer offered as a standalone product to new customers; it has been folded into Semrush and rebranded as the Semrush AI PR Toolkit.
How much does the Semrush AI PR Toolkit (formerly Prowly) cost?
Base costs $149 per month and Pro costs $279 per month. Over 12 months, that's roughly $1,800 to $3,350, whether or not any coverage publishes.
What is the best Prowly alternative for product brands without a PR team?
PromoteHour is a done-for-you alternative that includes media targeting and runs outreach, starting at $299 per published review.
Is PromoteHour cheaper than Prowly?
The subscription is cheaper per month, but PromoteHour can cost less overall for brands without a PR person because outreach is included and payment is tied to published coverage.
How much does PromoteHour cost?
PromoteHour starts at $299 per published review, with no subscription, retainer or long-term contract.
Does PromoteHour guarantee coverage?
No agency can guarantee a review because journalists make the editorial decision. PromoteHour charges per published placement.
Checked October 2026: Prowly, Semrush AI PR Toolkit pricing. Prowly and Semrush are trademarks of their owners; PromoteHour is not affiliated with either.