Holiday 2026 · Gifting season PR

Let the Agent Promote Your Black Friday Deals This Gifting Season

We package your holiday offers the way shopping editors need them, then pitch them to the mainstream, niche, and deal-site desks that fit your products. See your own sample page first.

Free. Builds a shareable, unindexed sample page with your real products and example discounts.

Deal Directory · Home & KitchenSample entry
Brand
Hollis & Pine
Merino travel throw$148.00$111.00-25%
Cast-iron pour-over set$89.50$71.60-20%
Linen apron, two-pack$64.00$54.40-15%
Code
HOLLIS-SAMPLE
Runs
Nov 27 – Dec 1

Fictional brand. All prices, codes, and dates are sample data.

Why it matters
US online spending, 2025 holiday season · Adobe
$11.8B
Black Friday 2025, US online
$257.8B
Nov 1 – Dec 31, 2025, US online

Those are last season's figures, reported by Adobe. A big share of holiday discovery starts on the gift guides and deal roundups editors publish. If your offers aren't in front of those editors, they aren't in the running.

Source: Adobe, Jan 7 2026
How it works

From your website to an editor's inbox, in three moves.

01

Preview your page

Enter your site. The agent finds your real products and drafts a sample Deal Directory page with example discounts, so you can see exactly what editors would receive.

02

Confirm your offers

Once you reserve and agree terms, you give us your actual prices, codes, and dates. We turn them into an editor-ready entry.

03

We pitch, weekly

Tailored pitches to the right desks through December 31, with a weekly report on who we contacted and what's live.

What the agent does for you

Four jobs, done every week until December 31.

You hand over your offers once. We package them for editors, keep watch on your category, and keep pitching through the season.

  1. 01

    Black Friday Deal Directory

    Your offers listed with the details shopping editors actually ask for: product, regular and sale price, code, dates, and the link. Editor-ready, so nobody has to chase you for specifics.

  2. 02

    Category monitoring

    We watch which gift guides and deal roundups are forming in your category, so your pitch lands while editors are still filling slots.

  3. 03

    Competitor monitoring

    We track where comparable brands in your space are getting picked up, and use that to find the editors most likely to say yes to you.

  4. 04

    Weekly reporting

    A plain-English weekly note: who we pitched, who replied, and what is live. No dashboards to learn.

We will pitch your deals to

Three kinds of desks. Picked for your category, not a mass list.

01

Mainstream

National shopping and gift-guide teams with the broadest reach. Hardest to land, which is why each pitch is written for that desk.

02

Niche

Specialist publications your buyers already read and trust. Smaller audiences, higher intent, often more receptive to new brands.

03

Deal sites

Sites built for bargain hunters during Black Friday week. Strong fit when your offer is genuinely sharp.

Recommendations are drawn from our curated media list of 423 entries, matched to your category. Your personalized sample page names specific outlets and our reasoning. They're pitch targets. We don't claim partnerships, and coverage is never confirmed until an editor publishes.

The Black Friday plan
$399
one-time
no additional campaign fees

One price covers the Deal Directory listing, category and competitor monitoring, weekly reporting, and pitching through December 31, 2026. Buy this plan on its own: the standard PR service's $299 setup fee does not apply.

  • Pitching to mainstream, niche, and deal-site editors
  • Editor-ready Deal Directory entry
  • Category and competitor monitoring
  • Weekly reporting until December 31
The guarantee

A minimum of 3 qualifying media placements by December 31, 2026.

At least one tier-1 placement and at least one niche placement are included in that minimum. If we fall short of an obligation, you get a pro-rata refund for what we didn't deliver.

What counts as a qualifying placement, and exactly how any refund is calculated, are set out in final written terms we confirm with you before your campaign is accepted. Nothing is charged or accepted when you reserve.

See your brand in the directory first.

Takes about a minute. Your real products, sample pricing, and the outlets we'd pitch.

Free. Builds a shareable, unindexed sample page with your real products and example discounts.

Reserve your spot

Get your offers in front of shopping editors.

Some editorial gift guides begin taking shape six or more weeks ahead of the holidays, and every outlet sets its own deadlines. Reserving early gives us room to work.

Reserving is a request, not a purchase. We'll reply with final written terms, and nothing is paid, accepted, or active until you agree to them.

$399 one-time · no payment taken now

Questions

Before you reserve.

Which outlets will you pitch?

A mix of mainstream shopping and gift-guide desks, niche titles in your category, and deal sites. Your sample page shows the specific targets we'd recommend and why. They are targets, not partnerships, and no outlet is promised in advance.

Where might my deals appear?

Typically in holiday gift guides, Black Friday and Cyber Monday deal roundups, category best-of lists, and deal-site posts. Placement format is always the editor's call.

Will publishers use affiliate links?

Many shopping desks monetize with affiliate links. Whether an outlet uses one, and which program, is entirely at the publisher's discretion. We don't control it and it isn't a condition of coverage.

When should we start?

Earlier is better. Some editorial guides begin six or more weeks before the holidays, and deadlines vary by outlet. We pitch through December 31, 2026.

How does the guarantee work?

We guarantee a minimum of 3 qualifying media placements by December 31, 2026, including at least one tier-1 and at least one niche placement. Unmet obligations are refunded pro rata. The precise qualification and refund terms are confirmed in writing before your campaign is accepted.

Does the $299 setup fee apply to this plan?

No. $399 is the full one-time Black Friday campaign price, with no additional setup charge. The $299 setup fee belongs to our standard PR service, whose placement pricing is separate.

Sources

US online spending on Black Friday 2025 ($11.8B) and across Nov 1 – Dec 31, 2025 ($257.8B): Adobe, "Holiday Shopping Season 2025," published January 7, 2026. View report

All prices, discounts, codes, and dates on sample pages are illustrative examples, not live offers. Sample pages are previews only: nothing on them is published to a live Deal Directory, and no monitoring runs from them. Directory listings, monitoring, and reporting are services our team performs once a campaign is accepted.