A good reputation can help an organization reap profits, while a bad one might completely sink it. Your brand’s reputation directly affects your business. To maintain a healthy image, brands need to follow some guidelines and ethics.
Your business must stay in the news for the right reasons, and if things go wrong, you have to take adequate measures to reform your brand image.
In this digital world, your ideas or product features are more likely to be duplicated without your knowledge or consent, and tracking such theft is challenging for non-tech savants.
For sustaining and safeguarding their brand reputation, brands should employ effective reputation management methods.
Here are the five ultimate tools for managing online reputation -
A) Mention
Mention is a social media and web monitoring tool that searches and collects user-generated content from social media, forums, blogs, bookmarks, videos, social mentions, and news feeds into a single stream of information.
Mention's media monitoring and social listening capabilities make crisis management more manageable.
Brands can track brand awareness, customer sentiment, and the reputation of their brand or their competitors on social platforms in real-time. They can gain customer insights, monitor social media strategy, and customize products to meet their customers’ needs.
With Mention's sentiment analysis tool, businesses can easily differentiate positive comments from negative comments and manage their brand reputation.
All of the social media data is displayed on a dashboard that can be filtered by source, location, and other parameters.
B) Brand24
Brand24 is a media monitoring platform that assists businesses in identifying and analyzing internet discussions about their products and competitors.
It pulls in real-time social data about your brand from the Internet, allows you to track online conversations and comments about your brand.
Brand24 also enables you to engage in online conversations relevant to you, manage your reputation, acquire vital consumer data, and measure your marketing effectiveness.
Brand24’s automated sentiment analysis feature aids advanced sentiment detection to sort positive, negative, and neutral mentions.
For every negative mention, you will get an instant notification, where you can quickly fix it before it gets late.
C) SentiOne
SentiOne is an AI Customer Service Automation Platform that uses proprietary algorithms to monitor and collect real-time data about a brand across social media, search engines, portals, forums, and blogs.
The reputation management tool provides historical data, data visualizations, and aggregations to help you efficiently manage your online reputation.
The application lets you sort results by good or negative mentions, allowing you to act fast to avoid a catastrophe if necessary.
SentiOne enables businesses to understand the value of audience data, avoid social media crises, uncover new sales opportunities, and achieve a competitive advantage.
Using SentiOne, you can keep track of online talks about you, consolidate your social profiles into one tool, and respond quickly to common problems.
D) Reputology
Reputology is a review monitoring and reputation management application that allows brands to monitor reviews on social media, Google and local search directories, and application directories.
The easy-to-use dashboard enables multi-location business monitoring; you can listen to customer reviews about your brand from industry-specific review sites in the hospitality, healthcare, dining, fitness, and real estate domains.
Reputology ‘s semantic analysis technology translates unstructured data from user feedback and reviews into useful information.
With Reputology, you can aggregate all your user feedback in one place, get a holistic perception of the customer experience, keep an eye on how reviews are managed and gauge your KPIs, spot trends with the help of graphs, charts, and scorecards.
E) YouScan
YouScan is an AI-powered social listening tool that scans brand mentions across social networks and the rest of the web.
To find your brand mentions, you can begin by creating Boolean searches. Now, YouScan's clever image recognition technology scans objects, photos, and scenes. It recognizes brand logos and items, provides access to customer data and brand mentions.
Users can filter data in YouScan based on demographics, location, and other variables. YouScan’s machine learning algorithms automatically sort mention streams based on categories including, user-generated content, commerce, word-of-mouth, promotion, and more.
The platform offers sentiment analysis, smart alerts, auto-categorization, spam filtering and gives you visual insights about your brand mentions.
Why Do You Need To Manage Your Brand Reputation?
The reputation of a company spreads swiftly. In addition, the Internet's flexibility allows users to be more eloquent when posting reviews on websites, blogs, social media, and news outlets. If something goes wrong with these customer mentions, it can damage your brand's reputation.
● Statistics state that 85% of consumers trust internet reviews just as much as personal recommendations.
● 3 out of 4 consumers trust a business with positive reviews.
● 60% of customers avoid business with negative reviews
● Before trusting a company, consumers read an average of 7 reviews.
With all these, it has become obliged for businesses to build and manage their brand reputation effectively.
Stand Firm Amid Negative Feedbacks
The delicacy with which negative feedback is handled will transform critics into loyal consumers. There should be no room for hotheads in the workplace. With charm and composure, handle all the negativity. Address the issues in a public forum and respond quickly.
It can take some time to get to the root of the problem, but the wait is worth it.
A bad reputation even disturbed the foundations of established businesses like Facebook.
The social network juggernaut - Facebook - is in news submerged in controversies such as electoral interference, privacy violations, and more. Amid this, Facebook founder Mark Zuckerberg came upfront and said, “We will dig through this hole, but it will take a few years.”
Negativity Doesn’t Have To Tarnish Your Brand Forever
When bad brand mentions appear, companies go into melancholy mode rather than making strategies to reduce the problem.
Negative news will affect every brand or organization at some point or another.
However, this is not an insurmountable problem. Disruptively publicizing content on the internet, especially social media platforms is the best strategy to rebuild a brand's reputation.
Go Social
Social media is a primer for marketers and business owners to tell their stories and demonstrate their expertise on a larger scale. It has evolved into a significant source of information for people seeking to form opinions about a brand or its services. Businesses need to be conscious of their social media activities.
The opinions of your social circles have a direct and in-depth effect on your brands’ reputation and credibility.
Establish relationships with people of similar interests on social media. Select influencers of your niche to represent your brand.
Even the big players in the industries such as Amazon, Kraft, and Bose opt for influencer marketing on social media for surging their brand reputation.
End Points
If not handled properly, brand reputation may cost firms a lot of money. The responsibility for managing a company's brand reputation falls not only on the PR or marketing staff but also on the CEO and sales team. Brands can easily control their reputation with the help of online reputation management tools.
