Challenge:
When Keystone Keyboard, a mechanical keyboard company, sought media attention to raise awareness for their crowdfunding campaign on Kickstarter and bring it to life, they were approached by the PR team at Promotehour. They knew that this would be an opportunity, not only to get more backers, but also to gain publicity, which would help increase sales and market share in the future.
Solution:
The Promotehour Team immediately began working to secure international press coverage for Keystone's campaign, covering topics including the rise of crowdfunding and their unique product offering in this age of competition.
By leveraging our media relations and creative approach, we were able to generate significant buzz around this company that had the potential to bring new technology to market. Our content team helped them create compelling press releases and pitch letters.
We also compiled news releases about their campaign into an email blast, which enabled us to reach out to journalists across multiple channels. The Promotehour team then sent hundreds of follow-up emails and Tweets to send personalized messages to journalists.
Outcome:
Our client Keystone Keyboard received coverage in 13 media outlets, including MUO, Geeky Gadgets, Gizmodo, and many others. Several articles even quoted the founders talking about their product and their successful crowdfunding campaign.
Keystone Keyboard's crowdfunding campaign was successfully funded, allowing them to start producing their innovative keyboards. We are excited that Promotehour has been able to help bring this product into the market. Although our team was running against a demanding deadline, we managed to deliver the promised outcomes on time.
