Challenges

When Podcastle was ready to enter the market, the most common question was waiting for this AI-enabled text-to-speech tool: Is this platform able to equip modern podcasters to quickly and easily produce content that sounds like a real human? It is often perceived that an AI-enabled text-to-speech tool cannot match a human voice, and Podcastle was looking for a PR partner who could change this perception. This is where Promotehour comes in!

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Solution: 

Podcastle is a service that turns text into human-like speech using artificial intelligence, and Promotehour was hired to establish the tool within the industry and build lasting relationships with influencers across various key verticals. We decided to focus on the key features like realistic voice skins, removing background noise, and correcting bad audio recordings, in order to provide a great PR campaign. We drafted articles that included the key features, testimonials of Podcastle users, and interviews with other podcasters who were using this tool to create content.

This approach helped us to grab attention as the stories were relevant for the audience and of interest to media publications. We aimed at influencers on social media, on YouTube, and on podcasting communities to make them aware that Podcastle was the only text-to-speech tool in the market that could provide an extremely high degree of accurate replication of human speech.

Outcome:

After our first round of PR work, the company saw great results (from press release alone), including 31.7 million+ online readerships with just four pieces of coverage that we secured within six weeks. Podcastle witnessed a great increase in organic traffic and a great brand presence after the PR campaign.